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Tranzact Information Services Announces the First Online Tri-Bureau Prescreen Product
March 11, 2009
Leading business-to-consumer marketing information provider further demonstrates commitment to product innovation by giving marketers with permissible purpose online access to tri-bureau prescreen credit leads.
BOCA RATON, FL – March 11, 2009 – Tranzact Information Services (TIS), a division of TRANZACT, and the leading customer acquisition solutions provider for large brands, announced today that it has developed 3-Screen, a product that gives marketers with permissible purpose access to tri-bureau prescreen credit leads.
As an agent of all three major credit bureaus, TIS houses prescreen information on over 200 million United States consumers. Combined with additional sources from demographic, property and public records data, TIS markets one of the nation's largest repositories of U.S. consumer data with over 1,100 data points per consumer.
Combined with TIS' data processing capabilities, core data integration, and online platform for analysis, search and fulfillment, 3-Screen is a very powerful tool for the consumer financial services industry.
Marketers can gain invaluable insight into past and future direct marketing campaign performance leveraging the Company's new tri-bureau prescreen modeling and analytic capabilities. "Our customers constantly struggle with cost-effective ways to capitalize on the incremental lift additional credit bureaus can bring to a marketing campaign," said Benjamin Waldshan, President of Tranzact Information Services. "3-Screen not only gives our clients centralized access to this data, it also provides them with a powerful prescreen analytics tool - one that can improve the performance of their prescreen modeling and help them realize the value inherent in leveraging multiple bureaus as part of their prescreen marketing campaigns."
About Tranzact Information Services
Tranzact Information Services provides information and insight to our clients and partners to help support their acquisition, cross-sell, and retention marketing programs. Our data management platform provides the tools necessary to enhance and deliver marketing data and scales to meet any program requirement. Tranzact Information Services was formed when Data Warehouse Corporation and MarketerNet, LLC were merged under the TRANZACT umbrella. The companies have a history in financial services direct marketing and providing innovative solutions to customers looking for cost-effective solutions to marketing challenges. Additional information about Tranzact Information Services can be found at www.tranzactis.com.
About TRANZACT
Based in Fort Lee, New Jersey, TRANZACT is the leader in providing end-to-end technology-driven customer acquisition solutions to the financial services and media and telecommunications sectors. TRANZACT leverages and integrates sophisticated digital, data, and direct marketing solutions to deliver qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers. Additional information about TRANZACT can be found at www.tranzact.net.
About Veronis Suhler Stevenson
Veronis Suhler Stevenson (VSS) is a private equity firm that invests buyout and structured capital funds in the media, information, marketing services, and education industries in North America and Europe. VSS provides capital for buyouts, recapitalizations, growth financings, and strategic acquisitions to companies and management teams with a goal to build companies both organically and through a focused add-on acquisition program. To date, VSS equity and structured capital funds have invested in more than 60 platform companies which have, in turn, completed more than 250 add-on acquisitions resulting in a portfolio with realized and unrealized enterprise values in excess of $12 billion. Additional information about Veronis Suhler Stevenson can be found at www.vss.com.