Tranzact Information Services Helps Lenders Improve Customer Retention with Loyalty Assurance Program

June 14, 2010

Tranzact Information Services unveils a new program that helps lenders retain incremental customers by leveraging credit inquiries to pinpoint those at risk of being lost to the competition.

Tranzact Information Services (Tranzact IS) announces the launch of Loyalty Assurance, a new program designed to help lenders achieve dramatic improvements in customer retention rates. "Retention is the new acquisition," Ben Waldshan, President of Tranzact IS observes. "Faced with rising acquisition costs in a soft economy, many lenders are refocusing their marketing efforts on customer retention. We believe we offer one of the most cost-effective methods of retaining customers."

Tranzact IS' Loyalty Assurance program leverages credit inquiries to help lenders identify customers who are actively shopping for a mortgage loan. "The biggest challenge with traditional customer retention programs is their inability to determine the exact moment a customer re-enters the market," comments Waldshan. "Our Loyalty Assurance program can provide lenders with this marketing intelligence within 24 hours."

This revolutionary program offers lenders access to technology that cross-references their customer database with credit activity on a daily basis. "Loyalty Assurance allows lenders to reach customers at the very moment they are considering a competitive offer, giving them the unique ability to 'save the customer' before they are lost to a competitor," explains Waldshan.

Many of Tranzact IS' customers have already achieved tremendous success with the program. "The ROI on our Loyalty Assurance program has been incredible," comments Waldshan. "The cost per customer retained can be as little as $100. The cost of acquiring a new customer can be five to ten times that much."

TranzactIS offers a free white paper outlining the benefits of the Loyalty Assurance program. A link to this free download can be found on the home page of their website at www.tranzactis.com.

About Tranzact Information Services
Based in Boca Raton, Florida, Tranzact Information Services (Tranzact IS) has become the premier automated marketing information services company by leveraging multi-sourced information and innovative development capabilities to provide easy access to marketing information, insight and decisioning for all clients, whether large or small. Tranzact IS houses prescreen marketing information from all three credit bureaus as well as multi-sourced consumer and public record data. Tranzact IS’ capabilities are leveraged by mortgage lenders, automotive finance companies, banks, insurance companies, and direct marketing agencies. Additional information about Tranzact Information Services can be found at www.tranzactis.com.

About TRANZACT
Based in Fort Lee, New Jersey, TRANZACT is the leader in providing end-to-end technology-driven customer acquisition solutions to the financial services and media and telecommunications sectors. TRANZACT leverages and integrates sophisticated digital, data, and direct marketing solutions to deliver qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers. Additional information about TRANZACT can be found at www.tranzact.net.

About Veronis Suhler Stevenson
Veronis Suhler Stevenson (VSS) is a private equity firm that invests buyout and structured capital funds in the media, information, marketing services, and education industries in North America and Europe. VSS provides capital for buyouts, recapitalizations, growth financings, and strategic acquisitions to companies and management teams with a goal to build companies both organically and through a focused add-on acquisition program. To date, VSS equity and structured capital funds have invested in more than 60 platform companies which have, in turn, completed more than 250 add-on acquisitions resulting in a portfolio with realized and unrealized enterprise values in excess of $12 billion. Additional information about Veronis Suhler Stevenson can be found at www.vss.com.