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A national entertainment media provider had a goal of developing a marketing platform that would allow them to leverage their direct to consumer strategy. The company had many data points identified for marketing but possessed no platform to manage and execute campaigns. Their first challenge was to get their data standardized so they can develop targeted strategies. Secondly, they needed the ability to add incremental data for analysis purposes and ultimately build custom models built on their marketing efforts and data.
Leveraging the Intelidata Platform, the company was able to integrate the data and make it accessible for easier campaign integration across multiple channels. Tranzact Information Services was able to integrate disparate data sources such as customer files, purchase data and 3rd party data sources to achieve a centralized view of their prospect. This allowed the customer to execute campaigns 70% cheaper than their internal solution. Additionally, the platform was able to integrate data files with third party agencies that allowed the client to execute a closed loop marketing strategy.
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