The Power of Prescreen
Credit Union Marketing
Prescreen marketing campaigns are one of the most effective credit union marketing tools available today. Tranzact Information Services helps credit unions acquire and retain profitable members by leveraging tri-bureau prescreen marketing data to identify qualified new members, retain members at risk of being lost to a competitor, and increase the lifetime value of their membership by pinpointing cross-selling opportunities in near real time.
Acquire Profitable New Members
Leveraging prescreen credit data from all three bureaus, we can identify prospective new members who not only have a need for one of your products or services, but also meet your specific qualification guidelines.
Potential new member targets include:
- Conventional and FHA mortgage refinance prospects
- First-time home buyers
- Debt consolidation prospects
- Auto loan refinance candidates
- Credit card prospects
Improve Member Retention
and Lifetime Value
Our revolutionary Loyalty Assurance program pinpoints members at the exact moment they come into the market for an auto loan, credit card, mortgage, or installment loan, giving you the unparalleled ability to reach out to your membership when they are actively seeking products within your portfolio.
This proven program will help you improve retention and lifetime value by identifying both members at risk of being lost to a competitor and cross-selling opportunities in near real time. Discover the power of this program by taking advantage of our complimentary Opportunity Analysis. Leveraging our exclusive tri-bureau marketing platform, we will review credit activity within your membership over the past 30 days and provide you with the following insightful data: credit activity by inquiry type, state and credit bureau, as well as qualification rates using your specific qualification criteria. Request your free analysis today!