In addition to our custom modeling and analytics capabilities, we also offer a wide variety of "off-the-shelf" campaign optimization tools designed to help you maximize direct marketing ROI. Our Insight product line allows you to improve conversion by identifying those prospects who are most likely to respond to your campaigns:

• Risk Insight: This model can significantly improve the performance of Invitation-to-Apply (ITA) campaigns by allowing you to target approximate credit score ranges.
• Historical Responder Insight: Leveraging historical response activity from a wide variety of national direct marketing initiatives, we have developed a database of consumers who have demonstrated a high propensity to respond to both offline and online campaigns. Use this Insight to pinpoint consumers with the greatest likelihood of responding to your offer.
• Mortgage Response Insight: Derived from an analysis of consumers who have responded to previous mortgage marketing campaigns, this model pinpoints the most responsive mortgage prospects for both purchase and refinance transactions.
• Insurance Response Insight: Developed from a universe of consumers who have responded to property & casualty offers, this model gives you access to a universe of likely p&c responders.
• Auto In-The-Market Insight: Based on an analysis that looked at a 90-day window of historical auto loan and lease activity, this model identifies consumers who are the most likely to be in the market for a vehicle.
• Response Insight: Leveraging summarized data, this propensity score can be used to gauge a consumer's likelihood to respond to a direct marketing campaign - regardless of the type of offer.
• Response Insight - Financial: This score can be leveraged to gauge the likelihood of a consumer to respond to a financial services offer.
• Property Trend Insight: This attribute allows you to identify a property's change in value within the past 12 months. Leverage this information to target areas with rising values, or exclude those in which values are on the decline.

We also offer the following additional Insight models, designed to identify a consumer's likelihood to fall within specific demographic groups:

• Income Insight: Segment consumers based on their estimated income. Include or exclude consumers leveraging nine separate income tiers.
• Net Worth Insight: Select consumers by five ranges of likely net worth (based upon absolute dollar value).
• Spend Insight: Select a custom range of a consumer's likely discretionary income.
• Wealth Insight: Segment consumers by five tiers of likely wealth (based on a ranking of their net worth).
• Political Party Insight: Identify consumers by their likely political affiliation: Democrat, Republican, or Independent.
• Religion Insight: Target consumers by their likely religious affiliation: Catholicism, Judaism, or Protestantism.
• Green Insight: This propensity score will allow you to target (or exclude) consumers with the highest (or lowest) interest in environmentally friendly products. Select from 20 levels of likely interest.

Learn how to leverage these Insights to improve your direct marketing ROI by requesting a free consultation from one of our experienced analytic professionals.