Faced with rising acquisition costs in a soft economy, many organizations are refocusing their marketing efforts on customer retention. Understanding that the cost of acquiring a new customer is often up to five times more than retaining an existing customer, it is no wonder why marketers are giving retention campaigns a closer look.

While traditional retention strategies rely on "best guess" estimates of when a customer will re-enter the market, our Loyalty Assurance program can pinpoint the exact moment this activity occurs - allowing you to reach customers who are actively shopping for any of your products and services in as little as 24 hours.

This innovative program cross-references your customer database with credit activity from multiple bureaus on a daily basis to identify customers with hard inquiries from a variety of financial institutions, including mortgage, auto finance, insurance, banking and installment lending. Using your predetermined credit qualification guidelines, we then prescreen selected customers for credit worthiness, ensuring the delivery of only the most targeted and qualified leads.

Leverage the Loyalty Assurance program to achieve the following important marketing objectives:

By segmenting credit activity by type of inquiry, Loyalty Assurance can identify a wide variety of cross-selling opportunities. As a financial services marketer, you can leverage this powerful marketing intelligence to capture incremental business and increase the lifetime value of your customer base. For example, banks or credit unions can cross-reference their checking or savings account holders with mortgage, automotive, bank card and/or installment loan inquiries to identify opportunities to sell incremental products and services. Mortgage companies can increase their portfolio of home equity loans by marketing to customers with bank card or installment inquiries. P&C insurers can increase their number of dual policyholders by targeting customers with auto or mortgage inquiries.

Two percent of your customers will apply for financing with a competitor each and every month. Loyalty Assurance enables you to deliver a firm offer of credit or insurance at the very moment your customers are considering competitive offers, giving you the unparalleled opportunity to safeguard your customer base from attrition.

Learn how you can increase customer retention for your specific industry by requesting a free consultation with one of our knowledgeable marketing professionals.